Klir is a SaaS platform for water and wastewater utilities, operating in a highly technical, regulation-heavy space. While the product itself is complex and data-dense, Klir wanted its marketing communications to feel clearer, friendlier, and more inviting - without oversimplifying what the platform does.

My focus was not redesigning the product, but re-expressing it visually for marketing, storytelling, and sales contexts. Working closely with Klir’s team, we managed to reinterpret real product functionality into marketing-friendly visual narratives.

After the brand update, marketing visuals became clearer and more engaging. Klir could now explain complex functionality without deep technical context. Assets became reusable across website, sales decks, presentations and campaigns. And perhaps most importantly, the brand shifted from “enterprise software” to “enterprise software that understands people.”