About the project
Sensibill is a B2B SaaS fintech company that helps banks and financial institutions unlock insights from receipt and transaction data. As a Creative Director and Content Producer at Sensibill, I supported our partners and client businesses by producing custom, white-label photo and video content they could use in their own consumer-facing marketing. This allowed banks and fintech partners to communicate Sensibill-powered features in a way that felt native to their brand, helping them connect with end users through clear, approachable, and visually consistent storytelling.
My responsibilities spanned concept through execution:
• Creative planning and direction for photo and video content
• On-location and studio shoots for Sensibill and partner visuals
• Visual storytelling that translated abstract fintech concepts into engaging imagery
• Delivering campaign and pitch decks assets for both internal teams and external partners
By grounding technology in human contexts and exploring different fun personas, the visuals supported Sensibill and its partners in articulating complex ideas with visual simplicity and emotions.